Estonia Pulse counts what Estonian media published this week. It measures how much coverage something got, not how much it mattered. AI collects and drafts each edition. A person reviews it before it goes out, and publishes it.
Monday to Sunday, one edition a week, out Monday morning and fixed after that: today’s numbers are next year’s too. Dates sit under the title, top of the board.
Every number counts articles: a 207 beside a name means 207 articles mentioned it that week, not that it was the week’s biggest story. The smaller number under it, “35 src”, counts publications instead. No number means we have none; we never invent a zero.
Estonian publications, in Estonian and in Russian, national and local. The line at the foot of each edition counts that week’s articles, stories and sources. It moves as publishing volume does.
A story link opens the publisher’s own article at the publisher’s own address, unchanged: we keep no copy and rewrite no headline. A publication’s name links to its own front page instead.
Twelve columns: People, Business, Government, Parties, Creative works, Events, Countries, Cities, Other places, Products, Vehicles, and Other for whatever the first eleven do not claim. Each column ranks by how many articles that week mention a name. What something IS decides its column, not who wrote about it: a public hospital sits under Government, not beside the banks. Parties from other countries stay out of the Parties column, which is Estonian politics only. Foreign organisations and places do appear, whenever an Estonian publication writes about them. A column shows ten names; People, Business and Government open to the fifty behind them with Show all, the other nine stay at ten. Names run in full; none get shortened to fit.
At most thirty names, two kinds: up to twenty new (unmentioned last week) and up to ten that at least doubled. One kind’s leftover room goes to the other, so the list runs as long as the data allows. A marker beside each count says which, and by how much.
Quotes are direct speech, never trimmed, with the speaker named whenever the source names them. The Estonian page prints an Estonian-language publication’s own words; English carries our translation when the source wrote in Estonian or Russian. One page’s remark may not appear on the other.
Articles about the same event group together automatically. For each one, we record who published first and how far ahead. A first is recorded for every story on the board; one nobody followed still counts as a first, with no lead to show. The lead we display is the median of a publication’s firsts, not its best, so one lucky early article cannot carry it. Estonian and international stories are counted separately: being first in Estonia with a foreign story differs from breaking one yourself.
Two things worth knowing. A name can attach to the wrong person, usually two people sharing one; we fix it by hand, next edition. The card on a name refreshes once an hour.
If something here is wrong, tell us. We would rather hear about a mistake than leave it standing.
Every number is a count of published articles; every story link is the publisher’s own article, and a publication name links to its own front page. Aggregated under GDPR Art. 6(1)(f)/Art. 85 as a news-coverage index of public figures in their public roles.